Window Shopping

Sharing a dual income means you have more money to spend. Ralph Lauren would love to see you spend your money on their products, but more importantly, they want you to change how you spend your money. A store in New York projects images of their clothing line onto the store window allowing passers-by to browse through items by tapping on the glass. They've even attached a credit card reader so shoppers can execute their transaction anytime of day or night. No more pounding on the glass waiting for the store to open.