A new study by a Northwestern University finance professor found that when men were shown erotic images, they were more likely to make a large financial gamble than when they were shown scary or neutral images--like a snake or stapler. The study took brain scans of the participants and found the brain was stimulated in the same area with both money and sex. A former commodities floor trader says the connection makes a lot of sense considering the euphemisms used on the trading floor, such as "massaging the market." Vegas makes so much sense, doesn't it?
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