Friday, December 15, 2006

Blood Diamonds

A few weeks back, James Park wrote an article (click here) anticipating a backlash from the diamond industry over the movie "Blood Diamond". Well, he was right. The World Diamond Council trade group has launched an estimated $15 million PR and education campaign to combat the movie's images of diamond smuggling from war-torn African countries. This article article in Advertising Age also mentions that diamond-industry powerhouse, DeBeers is also putting together a huge PR push. The WDC also launched the website DiamondFacts.org to help educate consumers on new procedures for the diamond industry. So where do you stand with diamonds?

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