A few weeks back, James Park wrote an article (click here) anticipating a backlash from the diamond industry over the movie "Blood Diamond". Well, he was right. The World Diamond Council trade group has launched an estimated $15 million PR and education campaign to combat the movie's images of diamond smuggling from war-torn African countries. This article article in Advertising Age also mentions that diamond-industry powerhouse, DeBeers is also putting together a huge PR push. The WDC also launched the website DiamondFacts.org to help educate consumers on new procedures for the diamond industry. So where do you stand with diamonds?
Friday, December 15, 2006
Blood Diamonds
A few weeks back, James Park wrote an article (click here) anticipating a backlash from the diamond industry over the movie "Blood Diamond". Well, he was right. The World Diamond Council trade group has launched an estimated $15 million PR and education campaign to combat the movie's images of diamond smuggling from war-torn African countries. This article article in Advertising Age also mentions that diamond-industry powerhouse, DeBeers is also putting together a huge PR push. The WDC also launched the website DiamondFacts.org to help educate consumers on new procedures for the diamond industry. So where do you stand with diamonds?
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